About Us


Add Value is a national company working across Australia to supply promotional products. Headquartered in Adelaide, it has a graphic designer working from Perth, and a proven network of reliable suppliers, printers and embroiderers in every state. It has also built up a strong working relationship with several ISO 09000 certified overseas factories, selected because of their reliability and quality of workmanship.

It was established twenty years ago and has over 3000 customers ranging from universities, government bodies, and from major corporations to newly established businesses and community groups. It has a stable staff of eight, six of whom have been with the company for five or more years.

In July 2012, it was bought from its previous owner by staff member Pippa Shanks, and her family.

Add Value sources over 30,000 items suitable for corporate branding for:
sports events – cycle, athletic, cool/dry uniforms, hats, golf kits …
conferences – note satchels, folders, compendiums
business wear – shirts, suits, vests, jackets,
corporate gifts – from tablets, designer wine coolers, to the subtlety of unique commissions from leading glass artists, jewellers, gourmet food producers.. Even branded tissue paper and ribbon are available.
product launches – marquees, banners, balloons, mementos.


The Team:

Manager, Pippa Shanks, spent her time at university studying project management and organising student events ranging from orientation weeks through to career nights. After seven years with Add Value she can cope with any challenge the industry throws her way – 5000 tee shirts in 5 days? 2000 drink bottles to Darwin in 3 days over public holidays, Indie Rock merchandise with different artwork in five cities in eight days? – not a problem!!!  If you have a logistical challenge call Pippa first on 08 8132 3588. She will let you know if it can be done. Pip is pictured here receiving the 2015 Meetings and Events Australia award for Support Service excellence.

Sales Manager, Rachel Ward came to Add Value from the Riverland as a school leaver over ten years ago. Her people-orientated, country values, conscientious approach is legendary. There is no one in the office who is more knowledgeable about great products, timeframes, supply chains, printing and decorating specifications, and limitations.  If everyone else has told you it can’t be done, Rachel will find a way or another option.

Senior Production Manager, Melani Olwagen spent many years organising government conferences, training events and meetings in South Africa before moving to Add Value in 2011.  She is meticulously organised and is committed to never missing a deadline.  It is her job to take your order, and then get your artwork and the products you want to the best printer or decorator, and keep them on a tight feedback loop until your goods are delivered to you. This is not a job for the faint hearted or organisationally challenged.  She has instilled her healthy obsession with details and due dates in our assistant Production Managers and her colleagues.

Overseas Procurement and Custom Manufacture, senior manager : Allie Biviano   Allie is often skyping overseas suppliers at midnight our time, to make sure that the details of each job are correct and understood in local time.  She has over twenty years experience in sourcing from off shore, and negotiating customs, freight rates, and the mass of paperwork that needs to be correct and in place so products arrive in time.  She has an eye for new products and product trends.  She also oversights our web development.

Director and part owner, Helen Lindon B.A. B. Social Administration, Dip Fine Arts .

Helen worked for over twenty years for both Community Service and Health organisations.  She has worked in State and Federal governments and was an elected member of the Unley City Council for four years.   She has a strong commitment to building strong and resilient communities and also has several years of experience in running training programs and conferences in the not-for-private sector.  Additionally she holds a three year Diploma of Fine Arts gained in Singapore, and brings an artist’s eye to the layout, look and finish of branded products.



And now we are an award winning team!!

In 2016 we won both the national and the state MEA (Meetings and Events Industry) 2015/16 awards for excellence in support services to the meetings and events industry.

We were also the 2015/16 national finalists for MEA Awards for excellence in:

  • Corporate Responsibility
  • Education



Add Value is a member of:

APPA – Australasian Promotional Products Association, the industry body that ensures ethical and product standards are maintained. The Australasian Promotional Product Association (APPA) is the only professional trade association specifically for the promotional products and promotional marketing industry in the Australasian region. APPA was established in 1986 and incorporated in 1988. We promote the development, integrity, professionalism and creativity of the advertising form dedicated to promotional products and promotional marketing ensuring good business practices and the highest industry and community standards.

IMPORTANT note to consumers: For over 25 years APPA has supported and served consumers, our members and the wider marketing community. APPA members are the leaders in creativity, professionalism and competitive pricing. Members are bound by the APPA Code of Conduct and APPA Constitution and also protected through our dispute resolution process.

MEA – Meetings and Events Australia – MEA is a national, independent not for profit organisation dedicated to servicing the needs of the meetings & events industry and promoting professionalism and excellence in all aspects of meetings and event management. It also promotes the value and effectiveness of meetings and events as an important high-yield sector of business travel and tourism.

Adelaide Convention Bureau  – The Bureau is the peak independent body for business events in South Australia.  It’s membership – approximately 180 businesses and service providers – share a common interest in conventions, exhibitions, incentive tourism and much more. The Adelaide Convention Bureau’s role is to provide assistance and guidance to convention and event organisers through every stage of planning, free of charge. Contact the Bureau:  08 8237 0100.


Manager Pippa Shanks
Director Helen Lindon B.A. B.Soc. Admin, Dip Fine Arts